Are Singapore rude and lack of civic mindedness?

Today, I was slammed with an article and was supposed to make a 2-3 pages response to the question. I choose "courtesy" over heritage, as I really have no interest in history. But I do like an argumentative essay question.

Though I was given 30 minutes, my ideas were free-flowing. Unfortunately, I do not have the time to complete it. And I really felt a pity not having to finish it.

Just some highlights which I have included in the essay - racial issue between Indian and Indian-Muslim family, smoking & banning of cigarette, loving pets & animal abusing.

Generally, I would think civic mindedness is very much associated with patience or EQ. We are generally nice people. However, in our society, we are hastened to excel, to accomplish tasks in any faster means. As a result, we lose on EQ.

Courtesy and kindness campaign, does that help at all? A recent article published in June, 2010: Singaporeans slammed for being rude in Australian newspaper

Campaigns are meant to be public broadcasting system, generating awareness. However, do we listen? And do we digest the message? Do education still have its power over people? Much on the surface but no "depth"? How can we do the "depth" in campaign messaging? What are the better alternatives in term of marketing communications?