Kaki - A short film on colorectal cancer

Friday, July 29, 2011 0 comments
Roystan Tan, local Singapore-breed director has done another wonderful short film on colorectal cancer awareness. Playing on friendship and emotional bond, the story portrays 2 different ethnic friends on daily matters. Jokes, Pranks and Laughter are key elements on the set.

Health Promotion Board has taken this opportunity to launch a new quick and effective test kit. Look similar to a pregnancy test kit, it is used to test for colorectal cancer.  Cancer of the stomach is the 1st killer in Singapore and ranking #3 globally.

For more information, you can visit HPB website.

Fruit Juice & Yoghurt In Perfect Harmony

Thursday, July 28, 2011 0 comments

Volkswagen TSI & DSG

Wednesday, July 27, 2011 0 comments
Stay tuned! Video clip coming soon. Meanwhile visit http://www.thinkblue.sg/#!/stories/

Five Things To Consider In A Job Search

Article extracted from My Paper, Page A18

Time May Be Running Out For Your Bones


Execs Find New Ways To Skive At Work

An article extracted from My Paper, 27th July 2011, Page 2 - How social media & free apps have changed work environment.

Win iPad2 With Chix Rice

Monday, July 25, 2011 0 comments

Creative QR Codes

Sunday, July 24, 2011 1 comments
"Scan and Print" - that's what enable us to scan and print our document fast, and while we are on the GO.

With modern technology and creative out-of-box advertising techniques, marketers have been able to put a Fast Marketing Campaign, without complex deployment.

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. - quoted from Wikipedia

QR code is unique as it generates a URL (for G2000), allowing the mobile users (since it's downloaded using mobile app) to create bookmark for http://www.g2000.com.sg/ss11/

Instead of memorizing the URLs, it typically makes use of graphical capturing technology of a barcode reader or camera. Mobile phone, nowadays, comes with camera - more than sufficient to cater for such needs. Making a campaign much more "enjoyable" and fun for consumers. Marketer may also require users to have a login - this, in turn, loops back to CRM (Customer Relationship Management) for loyalty and retention programme.

The challenges may arise when users do not have a "reader". QR codes may need proper tagging and categorizing by marketers to prevent mix-up.

How long can a marketer use QR codes for advertising purpose? Who's there to keep tag? What's if the barcode mis-read? Will it cause a commotion, especially for a campaign which lacks of proper control and reporting?

Side note:
Considering using a QR code on Name cards, which you can re-direct recipients to more information - Read more