Someone just tasked me to create more social media tools such as Twitter, LinkedIn. Well, I do agree to populate the internet as these provide useful backlinks and garner more eyeballs. My only concern would be to manage them.
Operating in an Asian context, users are still skeptical on sharing their personal information online. Personally, LinkedIn offers upload of resumes, thus allowing resume search by potential employers. This is not ideal if your boss realise you are going on a job shopping spree.
To man the various new media tools require articulated use and proper monitoring. Being a user, I'm caught in a dilemma: resources management VS KPIs
When an organisation decides to embark on the new media platform, it must prepare to take on a new online identity. Thus, also allow for headcounts for such projects.
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