Creative QR Codes

Sunday, July 24, 2011
"Scan and Print" - that's what enable us to scan and print our document fast, and while we are on the GO.

With modern technology and creative out-of-box advertising techniques, marketers have been able to put a Fast Marketing Campaign, without complex deployment.

A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. - quoted from Wikipedia

QR code is unique as it generates a URL (for G2000), allowing the mobile users (since it's downloaded using mobile app) to create bookmark for http://www.g2000.com.sg/ss11/

Instead of memorizing the URLs, it typically makes use of graphical capturing technology of a barcode reader or camera. Mobile phone, nowadays, comes with camera - more than sufficient to cater for such needs. Making a campaign much more "enjoyable" and fun for consumers. Marketer may also require users to have a login - this, in turn, loops back to CRM (Customer Relationship Management) for loyalty and retention programme.

The challenges may arise when users do not have a "reader". QR codes may need proper tagging and categorizing by marketers to prevent mix-up.

How long can a marketer use QR codes for advertising purpose? Who's there to keep tag? What's if the barcode mis-read? Will it cause a commotion, especially for a campaign which lacks of proper control and reporting?

Side note:
Considering using a QR code on Name cards, which you can re-direct recipients to more information - Read more


Patrick Donnelly at: August 01, 2011 11:13 PM said...

Check out some of these creative campaigns from Patrick Donnelly - http://www.QrArts.com

I like the example you used but Im not sure most people know what a "snap" is. I think some people will be intrigued, but other people will be turned off by a mystery deal.

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