Understand potential threats from social media

Social media is the "In" thing now and many companies have began to embrace it, be it for business or for communications.

Experts have identified 3 key threats to this trend: technology, content and behaviour.

Fear of being attacked by malware and computer virus; inappropriate content dissemination; and lastly, attitude. The need for IT Security, HR and Management personnel to look into these aspects and improve integrity. Can you build a pseudo-persona online and manage the content? And where you going to get the content when in reality, the "fake" you doesn't exist, there is "no experience point" for you.

As a staff, I see social media as a useful tool to connect, either in business or personal level, especially during office hours. However, on the stand of management, I felt that it was more on the loss of employees' productivity. Traditional companies will hold their ground against these new media platforms but what about the newer generations of companies, and especially those who are into IT-savvy stuff?

To connect within the social media landscape, I strongly believe in a true identity, not persona. Privacy issue is still a concern, though many social sites have customised option for privacy setting. You never know who is tracking you, especially you are becoming a "hot favorite" on the cyberspace. And "hot favorite" is what you want to get, if you want exposure. What's "next" after social new media?

Also read:

• Next big thing for businesses
• Social networks to meld with enterprise apps