Search Engine Optimization

SEO:

Before Start on Page and Off Page SEO:-

• Keyword Research and Analysis – 10 to 15 Keywords
• Competitor Research and Analysis – top 5 on major search engines and directories
• Website Analysis
• W3c Validation

On Page Activities:-

• HTML Meta tag, Alt tag, H1-H6 tag and Title tag optimization
• Necessary changes in page content
• Creation of new pages if required
• Change in Page name, Image name and folder name if required
• Change in Site navigation if required
• Individual Meta Information per product for dynamic site
• Inclusion of robots instruction file
• Inclusion of search engine site map
• Google Sitemap generation
• Yahoo Sitemap generation

Off page Activities:-

• Directory Submission
• Article Submission
• Content Writing
• Blog Creation
• Forums posting
• Social Bookmarking
• Blog Directory Submission
• Twitter Marketing
• Classified submission
• Digg Marketing

Guest Blogging Is Nothing New As Compared To PR

Guest blogging is nothing new. In the world of Public Relations (PR), we are writing articles, press releases and features. The concept of PR is to create awareness, especially to the industry which you are targeting.

Likewise, in blogging, we talk about SEO and having content to beef up the site. Blog owners may also face challenge in writing daily or frequent blog articles to feed their subscribers or readers. Blog owners may also become opinionated and fail to write objectively. Nonetheless, the question is not about having an objective perspective to an issue. It is about your personal contribution and how you feel about the topic.

Back to PR again, our message may tend to slate towards a product offering. As a PR practitioner, you wanted a particular publication to feature your articles. And somehow, you do not want to lose the value proposition when you present the goodness of the product offering, while fending over a close competitor with similar products.

Likewise, in guest blogging, you may have become too affixed with your blog that you may not be able to inject new ideas. That’s when your content becomes repetitive and you may just sacrifice content over traffic.

The idea of guest blogging could probably originated from PR. Having guest bloggers on your site not only improve content, it gives a wider perspective to a topic that your site is trending on. Compared the narrow insights one author may have, few or several authors make it the discussion more lively and interesting. Like PR, host site of guest bloggers serves as an authoritative source. Guest bloggers are “established PR practitioners” in their own field or “trending”. From there, they will create a more dynamic content, linking to their sites or other authoritative sites. As a subscriber or reader, we will be pampered with information on the topic we thread on. This information may be difficult to discover as Internet is full of spam.

Truth enough, information may still contain a certain degree of spam. Sieving them out is another process which host site has to take note as well. Just like a publisher, filtering out commercial-related articles.

Alicafe Featuring Our Local Singapore Comical Artist 辉哥

Three Builders

An inspirational story which was shared yesterday by our Advisor. Nothing fanciful, however I believe most of us have heard this story before.


There was a construction going on. A pass-by asked 3 workers whom were on the site, what they were doing.

Worker #1 - Can't you see I'm laiding the bricks?
Worker #2 - We are constructing a building.
Worker #3 - We are building the House of God, so that everyone can visit this temple and worship him!

Though these three workers were tasked with the same job, each of them interpreted their role differently and mostly, how they view their role and how significantly they can contribute.

Each of us are tasked with different gifts. We are not "equal" in talent, physics or academic but we can contribute in the most significant ways. Be it our society, our community or our peers.

Also let's not forget the purpose of serving and what's the reason for you to serve in the first place? Over time, we may have forgotten our goals and we need to re-look again.

What Do You Think - Using iPad As Incentive For Marketing Campaign For Consumers?

Feel free to input.